Mar 26, 2021My Guide to B2B SaaS CopywritingA comprehensive guide to B2B SaaS copywriting. This guide assumes you have some baseline knowledge of direct-response marketing and conversion optimization, but wouldn’t call yourself a domain expert. If you’re just starting out with conversion-focused copy (moving beyond just listing out benefits and features), it can be tough to know…Copywriting11 min readCopywriting11 min read
Mar 22, 2021Rewriting SaaS Website Headlines Using Customer Reviews (9 very short examples)Headlines are over-glorified. “For every hour you spend writing the body, spend an additional hour on your headline.” “Don’t write one headline, write 20.” I think that’s ridiculous advice. I mean, if deadlines aren’t a thing for you, go ahead. But there’s a way to write effective headlines that doesn’t…5 min read5 min read
Mar 21, 2021Applying Jobs-to-be-Done to website copy (3 quick, but useful examples)There’s so much theory out there on Jobs to be Done. It’s not hard to find an Ultimate, 10,000-Word Guide trying to cover a world of research. This article is not that. This article focuses on applying JTBD to B2B software through a few concrete examples — good and bad. …Copywriting3 min readCopywriting3 min read
