Brooks LockettMy Guide to B2B SaaS CopywritingA comprehensive guide to B2B SaaS copywriting.11 min read·Mar 26, 2021----
Brooks LockettRewriting SaaS Website Headlines Using Customer Reviews (9 very short examples)How to turn raw customer language into sticky SaaS headlines5 min read·Mar 22, 2021----
Brooks LockettApplying Jobs-to-be-Done to website copy (3 quick, but useful examples)Out with too much Jobs-to-be-Done theory, in with easy-to-digest applications.3 min read·Mar 21, 2021----